Comments on: The Power Of Pain http://www.thefastlane.info/2007/03/23/the-power-of-pain/ Personal Development, Self-Help, and Peak Performance Articles, Tips, and How-to's Tue, 09 Mar 2010 20:35:50 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Steve Johnson http://www.thefastlane.info/2007/03/23/the-power-of-pain/#comment-12677 Steve Johnson Fri, 30 Mar 2007 01:55:49 +0000 http://www.thefastlane.info/2007/03/23/the-power-of-pain/#comment-12677 lee, you're exactly right. And it is much easier said than done. But it changes the equation from 'selling' to 'finding'. I <strike>think</strike> know there are some people out there that need what I can provide. It is only my job to find them. It may be a large haystack with a few needles, but they <strong>are</strong> there, if I keep looking. Thanks for the comment! lee, you’re exactly right. And it is much easier said than done. But it changes the equation from ’selling’ to ‘finding’. I think know there are some people out there that need what I can provide. It is only my job to find them. It may be a large haystack with a few needles, but they are there, if I keep looking.

Thanks for the comment!

]]> By: lee http://www.thefastlane.info/2007/03/23/the-power-of-pain/#comment-12350 lee Wed, 28 Mar 2007 22:16:57 +0000 http://www.thefastlane.info/2007/03/23/the-power-of-pain/#comment-12350 As far as marketing and selling, the issue is talking to people who are going to buy what you are selling. Those are the folks whose pain you have a solution for. So, it's not finding a prospect's pain, but finding a prospect with a pain for which you have the solution. Of course, that's much easier said than done. In a strange way this distinction works on ourselves, too. When you know you need to change something in your life and you don't do anything about it, it's not necessarily that you're weak. I've found in my own life this usually means that I have misinterpreted the situation. Either I don't really know what I want to change, or I haven't found what the specific solution is. Usually, that results from applying other people's solutions to my problems instead of taking the time to ferret out my own issues. I hope this makes sense! Anyway, thought provoking post. As far as marketing and selling, the issue is talking to people who are going to buy what you are selling. Those are the folks whose pain you have a solution for. So, it’s not finding a prospect’s pain, but finding a prospect with a pain for which you have the solution. Of course, that’s much easier said than done.
In a strange way this distinction works on ourselves, too. When you know you need to change something in your life and you don’t do anything about it, it’s not necessarily that you’re weak. I’ve found in my own life this usually means that I have misinterpreted the situation. Either I don’t really know what I want to change, or I haven’t found what the specific solution is. Usually, that results from applying other people’s solutions to my problems instead of taking the time to ferret out my own issues.
I hope this makes sense! Anyway, thought provoking post.

]]> By: Today is that Day » The Agony of Victory: Personal Development Breaking Point http://www.thefastlane.info/2007/03/23/the-power-of-pain/#comment-11633 Today is that Day » The Agony of Victory: Personal Development Breaking Point Mon, 26 Mar 2007 21:30:26 +0000 http://www.thefastlane.info/2007/03/23/the-power-of-pain/#comment-11633 [...] why people do or do not achieve lasting self improvement results, and I want to thank Steve over at The Fast Lane for his post that reminded me to share that quote with my blog [...] [...] why people do or do not achieve lasting self improvement results, and I want to thank Steve over at The Fast Lane for his post that reminded me to share that quote with my blog [...]

]]> By: Steve Johnson http://www.thefastlane.info/2007/03/23/the-power-of-pain/#comment-10851 Steve Johnson Sat, 24 Mar 2007 01:42:06 +0000 http://www.thefastlane.info/2007/03/23/the-power-of-pain/#comment-10851 Aaron -- what your wife said is awesome and so right on! Kirsten -- My intention is the same as yours. Possibly I am taking what was said to extremes; maybe that's what bothers me. There's a fine line somewhere? Aaron — what your wife said is awesome and so right on!

Kirsten — My intention is the same as yours. Possibly I am taking what was said to extremes; maybe that’s what bothers me. There’s a fine line somewhere?

]]> By: Kirsten Harrell, Psy.D. http://www.thefastlane.info/2007/03/23/the-power-of-pain/#comment-10841 Kirsten Harrell, Psy.D. Fri, 23 Mar 2007 20:57:59 +0000 http://www.thefastlane.info/2007/03/23/the-power-of-pain/#comment-10841 Hi Steve, I feel your dilema... I am not one for rubbing somone's nose in their pain - even if that is what the "experts" say. I agree with Aaron's wife... change happens when someone feels that the pain of change is less than the pain of the status quo. Still... I am not sure it is my place to rub salt in someone's wound or to push someone to the point that they are ready to make a change. My intention is to serve those who want my help. I believe that my marketing efforts are to get the word out there so that those people I am meant to serve can find me. Offering general information about the types of pain your business can help people eliminate is good, but to specifically rub someone's nose in their pain seems extreme. Perhaps I am naive or foolish, but these are my thoughts. Hi Steve,
I feel your dilema… I am not one for rubbing somone’s nose in their pain – even if that is what the “experts” say. I agree with Aaron’s wife… change happens when someone feels that the pain of change is less than the pain of the status quo. Still… I am not sure it is my place to rub salt in someone’s wound or to push someone to the point that they are ready to make a change.

My intention is to serve those who want my help. I believe that my marketing efforts are to get the word out there so that those people I am meant to serve can find me. Offering general information about the types of pain your business can help people eliminate is good, but to specifically rub someone’s nose in their pain seems extreme. Perhaps I am naive or foolish, but these are my thoughts.

]]> By: Aaron M. Potts http://www.thefastlane.info/2007/03/23/the-power-of-pain/#comment-10835 Aaron M. Potts Fri, 23 Mar 2007 19:58:12 +0000 http://www.thefastlane.info/2007/03/23/the-power-of-pain/#comment-10835 Steve, My wife and I were on the way to a party one night, and we were discussing how so many people that we know are not willing to do what it takes to effect positive changes in their lives, even though they know how to do so. I frequently express stark disbelief at this truism of the human existence, and, seemingly without really giving it any thought, my wife busts out this little gem: "In order for people to change, the pain of change must become less than the pain of staying the same." *I'M* the motivational guru in our house, and I just sat there and stared at her in awe... In reference to your dilemma, it is another unfortunate truth that people have to have their noses rubbed in the pain of staying the same before they truly realize how horrific it is to do so. I empathize with you, Brother! p.s. - Your post reminded me of the conversation that night, so you'll likely see a blog post from me about this. Thanks for the inspiration! Steve,

My wife and I were on the way to a party one night, and we were discussing how so many people that we know are not willing to do what it takes to effect positive changes in their lives, even though they know how to do so.

I frequently express stark disbelief at this truism of the human existence, and, seemingly without really giving it any thought, my wife busts out this little gem:

“In order for people to change, the pain of change must become less than the pain of staying the same.”

*I’M* the motivational guru in our house, and I just sat there and stared at her in awe…

In reference to your dilemma, it is another unfortunate truth that people have to have their noses rubbed in the pain of staying the same before they truly realize how horrific it is to do so.

I empathize with you, Brother!

p.s. – Your post reminded me of the conversation that night, so you’ll likely see a blog post from me about this. Thanks for the inspiration!

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